You’ll note that Chrome isn’t on that list, nor is it an app “where you primarily store personal content.” But it is an app where you enter private and sensitive search terms and conduct private transactions. In its defense, Google pointed me at comments made by CEO Sundar Pichai, that “we don’t use information in apps where you primarily store personal content-such as Gmail, Drive, Calendar and Photos-for advertising purposes, period.” I have already warned that Gmail collects more data than other leading mail platforms. MORE FROM FORBES Stop This 'Secret' Location Tracking On Your iPhone-3 Critical Settings You Need To Change Today By null But there's a different dataset in the detail, included below, that’s much more damaging to Google and which shows Chrome to be shockingly different to its major rivals. DuckDuckGo focused on the data that Google collects, linked to its users.