Unfortunately for Verizon, the service was quickly and repeatedly derided as ' a dud' by Verizon's own media partners. Launched in 2015 alongside mountains of hype, the Millennial-focused effort avoided using Verizon's brand name for obvious reasons. The company's acquisition of Yahoo was also plagued with issues, from Yahoo's mammoth, undisclosed hacking scandal to revelations of the company's wholesale spying on user e-mail accounts for the government (not that this latter issue bothered Verizon much).Īt the heart of the effort was Verizon's Go90 streaming video service. It technically began with the launch of a doomed 'news' website named Sugarstring that imploded after writers revealed they couldn't talk about net neutrality or mass surveillance. Except Verizon's hip new brand revolution hasn't been much to write home about.
